Andrea Pichardo

It can be difficult to connect with your target audience. I develop marketing processes that attract new leads and turn them into customers, so that you can generate more sales.

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Experience

Marketing Manager

Aramark Higher Education | March 2018 - Present

I currently lead the marketing efforts for Mississippi State's Dining Services through Aramark Higher Education. I oversee marketing for several national brands at the university, as well as local and proprietary brands.

  • Manage Marketing department for a $25M higher education account
  • Increased sales revenue by 8%, representing $800,000 in top-line growth
  • Lead and develop a team of over 20 members in areas of sales, marketing, sustainability, and graphic design.
  • Created and implemented marketing plans for 23 different independent locations, including 8 national brands.

Marketing Assistant

Aramark Higher Education | November 2016 - March 2018

While in this position I assisted the Marketing Manager in all activities, from marketing collateral design to management and training of 20 interns and sales team.

  • Reported to Marketing Manager weekly growth metrics
  • Training and supervision of over 20 marketing interns and Peer-to-Peer Sales team members.
  • Planed, designed, coordinated partner themed events.

Sales Administrator

Aramark Higher Education | May 2013 - October 2016

I educated parents and students about the advantages of purchasing a meal plan. I managed the meal plan process, from receiving student orders to charging student accounts.

  • Educated students, parents and staff about Meal Plans
  • Developed and updated customer relationship database.
  • Created Email Marketing materials utilizing Constant Contact.

Skills

Some of the skills I have acquired throughout the years as a Marketing Professional.

  • Market Research
  • Social Media Analytics
  • SEO/SEM
  • Email Marketing
  • Content Marketing
  • Public Speaking
  • Problem Solving
  • Basic HTML & CSS

“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin

Specialties

I've had the opportunity to work in different areas of marketing, but the following are my strongest areas of knowledge.

Marketing Strategy

This is how you plan to reach poeple to turn them into customers through specific and repeatable goals.

Social Media Marketing

It's about getting attention, connecting, and triggering conversations with your customers through different social media channels.

Search Engine Marketing

It's about analyzing how people behave in your website or social media channels. This allows you to gain metrics to refine your marketing strategy.

Contact

The best way to contact me is through email at atspichardo@gmail.com